Maui Jim sought to integrate end-of-year Flex Spending reminders into their RX line campaign while staying true to their signature tropical aesthetic. To fulfill this, I designed a festive social media campaign that captured the holiday spirit and encouraged engagement. As part of the approach, we launched a shareable AR filter for holiday gift hints, sparking seasonal excitement and reinforcing the brand's presence. The campaign effectively combined fun and practicality to drive awareness and boost conversions.

Role:
Graphic Design
AR Filter
Concept Development