Playtex Sport

To resonate with young, athletic women and organically generate media buzz, I created a campaign focused on accessibility and empowerment.

Central to the concept was a mobile app that helped users locate single tampon dispensers nearby. These dispensers were strategically placed in gyms, sporting goods stores, and other active spaces, making tampons easily accessible for women on the go.

The campaign positioned Playtex Sport as a brand that understands and supports the active lifestyle, fostering a strong connection with its audience while addressing a meaningful need.

Role:
Concept Development
Graphic Design
Mockup